ClimateXchange (cXc) is a place for content creators to come together to build the value of climate, and our responsibility to it, within all aspects of our lives.
From collaborating with diverse, innovative thinkers to the creation of impactful climate narratives, prototypes, products, events, co-created content and grants, we are uniting thought leaders around the world to rewrite
climate journalism.
Because we believe that climate belongs at the heart of our culture. That as journalists, together, we can help make a difference to our audiences where they are at.
Climate editorial isn’t creating the impact it needs. Why? Because it’s not seen as relatable, aspirational, or a part of the fabric of people's everyday life. By collaborating to create pan-cultural content that recruits climate responsibility as a component, not a hook, mass engagement and lasting resonance becomes the key. The result: relatability, belief and behaviour change for good.
Collaboration across our global network unlocks a diverse pool of thought leaders, informing a climate-conscious story lens. This ensures climate resonance in stories around travel, lifestyle, technology, business and culture, providing critical information in a way that’s relatable, actionable and transcends traditional climate reporting.
Our proprietary in-house research and insight-driven data in collaboration with international publishers powers climateXchange, so that measurement and impact are built into every story. This drives the cXc community to create content that directly serves audience needs both locally and globally to audiences that count.
Climate content doesn’t need a badge on it—and the narrative needs a rethink. For global content
to make an impact we are using a trio of groundbreaking approaches that embed climate into culture.
Driven by acute global need, climateXchange was born to help make climate a more versatile, less restrictive subject for newsrooms to cover. Our unique editorial model, driven by research and behaviour insights, helps ensure climate-conscious narrative is relatable, actionable and sustainable—especially when produced in collaboration with reliable sources who share our values and bring strong local resonance to the table. We do this through co-creation of content, story grant facilitation and best practice in climate narrative as a resource for member-to-member learning
Our knowledgeXchange focuses on uniting industry leaders, researchers and news organisations, via our in-house research and evaluation task force, to shape a new media ecosystem. We look to generate sustainable financial prototypes and climate news products with our members and offer business development and impact solutions, via our proprietary tools.
Everyone should have access to reliable climate information, especially in regions where reporting on these issues can be challenging, costly or dangerous. We foster think tanks and cross-regional collaboration resources to collaboratively examine climate themes common around the world, so solutions for change are found and implemented more urgently.
Attitudes to climate change cannot be evolved alone. By working with aligned global partners, who know the value of a collaborative and an innovation mindset, we can make a powerful collective difference.
cXc is proud to have WAN-IFRA as it’s South East Asian regional partner. As a global organisation of the world’s press their mission is to protect the rights of journalists and publishers around the world to operate independent news media. Together we strengthen the expertise and services needed for members to innovate to perform their crucial role in society.
As the African regional cXc partner WITS offers a unique perspective in training, research and public engagement. This powerful collaboration enables a diverse range of professionals, academics and journalists to work together to forge a new path in the industry.
Report for the World is the European regional partner of cXc. We are excited for this collaboration as we give voice to local newsrooms so accurate, trusted content can be shared throughout the world.
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Climate news is a tough sell. The problem is too big, too overwhelming, too global. Across the world, journalists are striving to find new ways to engage audiences who are fatigued and news avoidant. cXc are facilitating the development of impact strategies pioneering new approaches to the climate beat and what the climate conversation can and should be: a relatable, actionable part of our everyday culture.
cXc fosters journalism that localises climate change, making global issues relatable at an individual level.
By focusing on region-specific impacts and actions, it helps people see how climate change directly affects their lives, empowering personal responsibility and action. This approach turns abstract concepts into concrete realities, motivating individuals to adopt daily lifestyle changes with observable impact.
cXc aids newsrooms in elevating local climate initiatives, thereby becoming platforms for communities to learn from each other's experiences and successes.
This not only highlights local solutions but also strengthens community and collective action. By sharing stories of communal resilience and adaptation, cXc helps communities see themselves as integral parts of the climate solution, tackling apathy and fostering a sense of unity.
cXc partners with newsrooms from around the world to weave climate consciousness into everyday news narratives.
By consistently enabling climate storytelling across subjects from economics to lifestyle, cXc influences public opinion and motivates collective action, contributing to a societal shift towards sustainable living and proactive climate policy.
In measuring our impact, cXc employs a mixed-methods approach, combining both qualitative and quantitative data collection to ensure a comprehensive understanding of our influence. This strategy prioritises amplifying the voices of local newsrooms and their audiences, actively listening and responding to the realities on the ground to guide our continuous improvement and adaptation.
climateXchange is the flagship initiative of Syli, our parent company—a non-profit dedicated to mission driven journalism. With a vision of a world where everyone has access to equitable, trustworthy and accurate information we are on a mission to create a healthier, more sustainable media ecosystem for better informed global audiences.
