Climate as Culture: a Journalist's Guide

Supercharge your climate journalism by making it culture-led. Here's how.

Traditional climate journalism isn't making the impact it needs to change behaviour. Even critical work in the global media is failing to articulate the urgency of the crisis. And it is easy to understand why: it's too big. Its solutions are unrelatable. Its impacts overwhelming. But just as the crisis is affecting more of us, our storytelling must become more accessible. Clearer, more relatable and more appealing. A new strategy is needed. climateXchange calls this culture-led climate journalism—or climate culture, for short.

This eBook examines what we mean by 'cultural climate journalism' — and examines the ways climate can become part of our wider discourse, and its responsibility can become a part of the stories we love to write, and we know our audiences love to read.