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Apr 11, 2024
Story Spotlight

Hunt your home’s hidden energy thieves

Bad habits can lead to you using more electricity at home than you need. Make these small changes—and collectively, they may add up to a lot.

NEWSROOMS

Originals

Briefing

Everybody knows leaving lights on is a bad habit. But it’s not enough just to switch them off—you need to change the bulbs. This and other tips on how to save energy for all kinds of benefits, from the appliances that use the most to the ones you don’t even consider—are revealed in this short, practical set of article assets.

Insight and Strategy

Saving electricity isn’t just about creating habits that are good for the planet. It’s now more clear than ever that good electrical habits save you money, too—with increased bills and more appliances than ever adding up to a bigger and bigger dent in your wallet. By framing this story as a public interest piece about saving cash, subtle climate messaging can be worked in that give an environmental basis to the information being relayed. This, coupled with an engaging video format ideal for social media, and the benefits don’t just stop with cost.

Impact

Story assets ranging from video, audio, images and copy are available to cXc members for global usage. If you are a member simply go to the contentXchange and search the story name. If you are interested in gaining access to these stories and more join us.

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